Referrals

A referral program rewards your existing readers for bringing their friends. It's one of the most effective (and free) ways to grow a newsletter — your happiest readers become your best marketers.

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Related: Managing Subscribers · Monetization · Analytics

How it works

1. Each subscriber gets a unique referral link to share.
2. When friends subscribe through that link, the referrals are counted.
3. When a reader hits a milestone (e.g. 3 referrals, 10 referrals), they unlock a reward you've defined.

It turns growth into a fun, rewarding game for your audience.

Setting it up

1. Go to Referrals in your dashboard sidebar.
2. Turn on the referral program.
3. Define your milestones and rewards — for example, "Refer 5 friends → get an exclusive guide."
4. Save.

Your readers can then start sharing and earning.

Fulfilling rewards

When a reader earns a reward, you'll see it so you can deliver what you promised (send the guide, apply the perk, etc.). Keeping rewards genuinely valuable is what keeps the program working.

Keeping it fair

Buzzly watches for suspicious activity (like fake or self-referrals) so your program rewards real growth, not gaming. If something looks off, it gets flagged for review.

Next: Track how referrals are growing your list in Analytics & Statistics.