Themes & Tags

Themes (also called tags) are labels you create to organize your content and your readers. Think of them like folders or categories.

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Related: Creating Posts · Managing Subscribers

What themes do

A theme has a name and an optional description. You can attach a theme to two things:

1. Posts — Tag your issues by topic (e.g. "Product updates," "Weekly roundup," "Interviews"). This keeps your archive tidy and helps readers find what interests them.
2. Subscribers — Group your readers (e.g. "Beginners," "Pros," "Paying members") so you can keep track of different audiences.

Creating a theme

1. Go to Themes in your dashboard sidebar.
2. Click New Theme.
3. Give it a name and, if you like, a short description.
4. Save.

You can create as many as you need, and edit or remove them anytime.

Using themes

• On a post: In Step 1 of the post editor, pick one or more themes for the issue.
• On a subscriber: Open a reader's profile from Managing Subscribers and assign a theme to group them.

Tip: Keep your list of themes short and meaningful. A handful of clear categories is far more useful than dozens of overlapping ones.